DRAINLY

​Drainly was a mascot designed for DSD (Drainage Services Department), he has a signature drain-cover over his head, and a leaf on his face symbolises ""Recycling"". Drainly emerges all over Hong Kong has rather special character - he will sometimes get lost when canal s blocked by rubbish. He's shy and oftens wants to play "hide-and-seek" with public, yet he cares about people around him. With the above information regarding his personalities, I have also futher created a series of Emoji and social feed mock-ups. By personifying Drainy, the aundiences may get a personal touch from this campaign.