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LUX

pitching, 2021

TVC ad for promoting LUX Self Foam line product.

TVC

The main character pushes the lid of LUX perfume bath bubble wash and begun to shower. The bubble floats in the air and increses gradually, to a point, the foam bubbles even grew taller than her! From this point, the bubbles got personified as a new character "Foamy". The main character had a great time with the Foamy and got to experience how light the bubbles were!

Creative Process

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