Mitsubishi Electric
2024
Mitsubishi Electric - a leading appliance company from Japan, wants to incorporate its brand role with social responsibility by further promoting the importance of upholding Environmental, Social, and Governance (ESG) principles in daily life.
Rational
What if you could effortlessly change the world into a better place that upholds environmental friendliness, without needing to alter your daily routine?
Life must go on, and so as our mission of keeping the planet green. With Mitsubishi, which has incorporated advanced energy-saving technology into appliances across both home and commercial buildings, every step you take in enjoying life is also sustaining the advancement for a greener future.
Keep Going On, Keep Going Green.
GREEN MUST GO ON
TVC (60s & 30s)
Mini Mobile Game
Video Demo
Storyboard
Social Activation
Launch a mobile web-based mini game inspired by the nostalgia of childhood favorite Tamagotchi. Participants must complete daily challenges for a week to help their digital tree grow and thrive. Those who finish the challenge in the shortest time will have the chance to plant their digital tree in real life.
Social Media
KOL
Green Plant Day
