TaiPan - 大班冰皮 愈食愈有驚喜
2024
TaiPan (大班) - has been well-recognized for its snowy mooncake, which was invented 35 years ago. With the aim of rejuvenating its brand image and standing out in the highly competitive mooncake market during the Mid-Autumn Festival, the client is looking for a representative and energetic TVC campaign that can also better strengthen its relationships with the younger generation, who prefer a greater variety of taste options.
Idea
With a great variety of tastes, Tai Pan Mooncake accompanies you no matter what you are up to during this Mid-Autumn Festival. Tai Pan Mooncake is not merely an ordinary mooncake; it can also be a dessert, a set of afternoon tea, a sharing gift, or a booster of friendships. The more you have, the more novel experiences you find.
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中秋節，唔再係一套公式化嘅傳統節日，
無論世界點變，唯一不變嘅就係：
只要有大班冰皮月餅，
都係傳承緊中秋嘅文化！
35年嚟，有大班冰皮不斷研發唔同新口味，
為你迎合日新月異嘅中秋享樂態度 ——
令傳統追上潮流、為現代保留傳統，
每年帶畀你源源不絕嘅新驚喜。
TVC (30s & 15s)
6s Bumper Ad
Storyboard
Creative Thinking Process
