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Hoegaarden
2024
Hoegaarden - a brewery from Belgium, aims to reinforce its brand positioning as "City Oasis" by bringing relaxation into hustle and bustle city life through digital campaign, with the goal of targeting the young segment more effectively
Idea
With Hong Kong having been ranked as one of the most overworked cities in the world, people often struggle to escape the fast-paced city life, so as to find ways to unwind.
Now, you can find instant relaxation with just a sip of Hoegaarden, as it transports you into a peaceful oasis, calming your mind so as to soothe your senses.
TVC
IG Reels
Storyboard
Key Visual
Social Media
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