Aeon Credit
2024
Aeon credit - As a well-established loan company from Japan, AEON aims to reinforce its Japanese spirit in the local market, seeking to further expand its presence by increasing awareness among young customers under the established brand element of 大丈夫応援団 (Daijoubu Ōen-dan)."
Idea
As the old saying goes, 'Distant water cannot put out a nearby fire', there's nothing more supportive to a man in need than showing a helping hand ASAP.
With some recent updates to Aeon's functions, including accepting loan applications withoutdocuments and shortening the approval process, the Aeon team also requires A NEW IMAGE.
Rational
The market is unpredictable, you don't know what will happen tomorrow. What you fear most is urgently needing money for cash flow, but no one is willing to help no matter how hard you try?
應急だいじょぶ ! 最緊要快！
No matter how sudden your financial needs are, the upgraded AEON Support Team can help you!
Not only do we have branches all over Hong Kong, you can even borrow through your mobile 24/7 immediately. There's less paperwork to process, so you can get the loan faster.
The professional AEON Support Team is always there for you, so you don't have to worry about the unpredictable future anymore.
だいじょぶ，應急搵AEON応援団！
Mascot Design
— A New Teammate “幫到狸” —
Drawing from the traditional and well-known Japanese legend of Tanuki (狸貓), the new AEON Team embodies a vibrant and youthful persona by taking on a revitalised and dynamic identity.
AEON応援団新隊員：幫到狸 / 極速貸郎
以日式忍者造型登場，配備忍者頭帶、手裡劍精準而快捷地解決財務問題。
聯同応援団隨時出現喺有需要借貸嘅人身邊，用更快更方便嘅方法援助大家應急，令大家唔使再為「今日唔知聽日事」而煩惱。
Storyboard
Key Visual
MTR Adaption
Design Process
